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Local Listings & Citations
Any online reference, whether partial or complete, of the name, address, and phone number of a local company is referred to as a local citation, which is also referred to as NAP data.
Citations are able to take place in local business directories, on websites and applications, and on social media platforms. Citations make it easier for customers to find local companies and can also have an effect on where those businesses rank in local search engine results.
To be more specific, having citations of a basic level that are of a good quality will help you rank more properly on the local search interfaces of Google. To guarantee that their data is accurate, local firms may actively monitor a large number of citations.
On a broad range of publications, such as blogs, news websites, applications, maps, government databases, and many more, supplementary citations can either be created or acquired in one of two ways.
These aren’t formatted in a way that makes them suitable for inclusion in local business directories, but they may still be used to make references to your company. You may either consciously build these citations for your company, or you can just gain them based on merit and public interest/sharing of knowledge. Either way, you can use them to your advantage.